Mark Kaplan / CEO / Founder

Mark is a globally experienced and recognized thought leader in the mobile marketing industry. During his career Mark has led the creation, production and commercialization of platforms in mobile commerce (PayPal Text2Buy), mobile donation (Text2Give), and mobile sampling (ShopText). PayPal and Text 2 Buy/Give are now fully merged into the overall PayPal Mobile product and form one of the most successful mCommerce platforms in the world.

Mark has also led and managed foundational global platform strategies for Fortune 100 corporations such as Coca-Cola, Procter & Gamble, ESPN and Nike. Specifically, Mark led the strategies for Nike Jordan’s first mobile campaign, ESPNs first apps (BottomlinePro, Gamecast and Fantasy Football) and integrated messaging campaign (Who’s Hot on Sportscenter), the foundation of P&Gs global mobile marketing enterprise, and Coca-Cola’s 2012 London Olympics platform that won campaign of the year from the Mobile Marketing Association.

Mark was also the founding Co-Chairman of the Mobile Marketing Association (“MMA”) mCommerce committee, co-author of MMA mobile couponing best practices and CTIA’s connectivity matrix.

BA, Boston University, College of Communications, 1998.


Brian Perkins / Chairman / Co-Founder

Over 30 years of experience at Johnson & Johnson, operating at the highest levels of the consumer health, media and advertising industries.  In the course of Brian’s career at J&J, he held numerous positions including: member of J&J’s Executive Committee, Worldwide Chairman of Consumer Pharmaceuticals & Nutritionals, President of McNeil Consumer Products, Corporate Vice President with responsibility for J&J's Global Marketing Group and Chairman of the Johnson & Johnson Family of Companies Foundation, the Corporation's philanthropic organization.  Perkins has deep experience working with iconic brands such as Tylenol, Splenda, Johnson's Baby, Neutrogena, and Acuvue.

Active in numerous philanthropic organizations including his role as Chairman of the Rutgers University Board of Overseers and past Chairman of The Ad Council.

BA, Political Science, Rutgers College, 1976; MBA, Wharton School, 1980 


Ben Aitkenhead / Chief Business Officer

Over 20 years of experience at Credit Suisse, New York where he was a Managing Director in Fixed Income and a member of the firm’s Fixed Income Operating Committee.Former co-head of the Securitized Products and Mortgage department from 2003-2010. Credit Suisse is the only major investment bank to not receive any government bailout in the financial crisis. Also held head or co-head positions in Credit Suisse’s Commercial Real Estate group, Mortgage Servicing, Capital Markets, the Interest Rate Products group, and Sales Management and Client Relationships. Was responsible for developing and executing long-term business strategy, fund raising, managing large teams, committing capital resources, and trading/risk. Oxford varsity “Blue” in football (soccer), 1985

BA, Philosophy, Politics & Economics, Oxford University, 1987; MA, Comparative Politics, 1989, New York University


Blake Cohen / Chief Technology Officer


Blake has over 15 years of professional software development experience. He has worked with several successful New York based technology companies including Boxee, Oddcast, and National Data Conversion.

He graduated from Parsons with a focus on 3D Real-Time computer graphics. He has years of experience in handling large scale databases, and fully understands the intricacies of both low-level and high-level architectures.

He prides himself on distilling complex problems into simple elegant solutions.